How We Grew Our Customer Exit Survey Responses by 785%
Posted on: April 17, 2014 /
Categories: Conversation, Links
An interesting article: How We Grew Our Customer Exit Survey Responses by 785%
I liked this:
Instead of “why did you cancel?”, we ask “what made you cancel?.”
A tiny difference in framing nearly doubled conversions, and the latter email got a roughly 19% response rate.